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Senior High School Specialized Subject: Principles of Marketing

Principles of Marketing is one of the specialized subjects under the Academic career track and ABM learning strand. Some examples of the things that you will learn from taking this subject include:

  • Marketing Principles and Strategies
    • Marketing and its traditional approaches
    • Goals of marketing
    • Contemporary approaches to marketing
  • Customer Relationship:
    • Customer Service
  • Market Opportunity Analysis and Consumer Analysis
    • Strategic marketing versus tactical marketing
    • The Marketing Environment
    • Marketing research
    • Consumer and business markets
    • Marketing segmentation, market targeting, and market positioning (STP)
  • Developing the marketing mix
  • Managing the Marketing Effort
    • Market analysis
      • SWOT Analysis
    • Marketing planning
    • Marketing implementation
    • Marketing control
  • Workshop and Presentation of Marketing Plan

While studying, you will also be asked to demonstrate what you have learned by participating in class activities that may include the following:

  • Identifying and explain contemporary marketing approaches
  • Explaining the value of customers
  • Identifying and describe “relationship development strategies
  • Distinguishing between strategic and marketing planning
  • Analyzing the elements of macro- and micro-environment
  • Analyzing their influence to marketing planning
  • Identifying and segment market for a product or service
  • Selecting the appropriate target market segment and its positioning
  • Identifying the factors to consider when setting prices
  • Defining and identifying relevant promotional tools
  • Analyzing the company’s situation, markets, and environment
  • Preparing a marketing plan
  • Presenting a mini-marketing plan orally and in writing

These examples only cover the scope of the specialized subjects under the Academic track and ABM learning strand. For the scope of the core and contextualized subjects under the senior high school curriculum, please refer to their respective lists.

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