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Senior High School Specialized Subject: Tourism Promotion Services



Tourism Promotion Services is one of the specialized subjects under the technical-vocational livelihood (TVL) career track. Some examples of the things that you will learn from taking this subject include:

 

  • Introduction
    • Key concepts in tourism promotion services
    • Relevance of the course
    • Career opportunities
  • Operate an Automated Information System
    • Role of automated information systems in the tourism industry
    • Functions of the information system
    • Basic understanding of copyright and intellectual property requirements as they relate to online information
    • Basic keyboarding skills
    • Electronic file handling (saving, copying, printing)
    • Source and Provide Destination Information and Advice
  • Sources of information on destinations
    • Industry information networks
    • Different ways that individuals update their knowledge in the tourism industry, including the internet
    • Ways in which customers seek information
    • Destination knowledge as appropriate to the sector or specific workplace
    • Communication skills for dealing with customers and colleagues
    • Fundamental research skills
  • Access and Interpret Product Information
    • Sources of tourism product information
    • Major categories of tourism products and services
    • Industry terminology and common abbreviations in relation to major product categories
    • Use of the 24-hour clock
    • General procedures in relation to major product categories
    • Specific legal issues relating to different product categories
    • Collecting, organizing and analyzing information to determine what product information is needed
    • establishing the correct source of information and accessing the required information
    • Communication skills
  • Promote Tourism Products and Services
    • Principles of selling
    • Fundamental communication principles
    • Special laws relating to the sale of prohibited products
    • Product knowledge as appropriate to the enterprise or industry sector
    • Content and format of product information
    • Communication skills, specifically active listening and questioning
    • Interpreting product information

While studying, you will also be asked to demonstrate what you have learned by participating in class activities that may include the following:

  • Identify information requirements appropriately
  • Identify sources of information and access the correct automated system efficiently
  • Place order for any information that requires purchase
  • Organize information in a suitable format for use
  • Identify and obtain information on the different tourism products available
  • Record and store information for future use in accordance with enterprise systems
  • Seek feedback on experience with destinations from both colleagues and customers
  • Identify specific needs of the customer regarding information and advice
  • Present information and advice appropriately

These examples only cover the scope of the specialized subjects under the technical-vocational livelihood career track. For the scope of the core and contextualized subjects under the senior high school curriculum, please refer to their respective lists.

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