Senior High School Specialized Subject: Tourism Promotion Services

Tourism Promotion Services is one of the specialized subjects under the technical-vocational livelihood (TVL) career track. Some examples of the things that you will learn from taking this subject include:

 

• Introduction
  • Key concepts in tourism promotion services
  • Relevance of the course
  • Career opportunities

• Operate an Automated Information System
  • Role of automated information systems in the tourism industry
  • Functions of the information system
  • Basic understanding of copyright and intellectual property requirements as they relate to online information
  • Basic keyboarding skills
  • Electronic file handling (saving, copying, printing)
  • Source and Provide Destination Information and Advice

• Sources of information on destinations
  • Industry information networks
  • Different ways that individuals update their knowledge in the tourism industry, including the internet
  • Ways in which customers seek information
  • Destination knowledge as appropriate to the sector or specific workplace
  • Communication skills for dealing with customers and colleagues
  • Fundamental research skills

• Access and Interpret Product Information
  • Sources of tourism product information
  • Major categories of tourism products and services
  • Industry terminology and common abbreviations in relation to major product categories
  • Use of the 24-hour clock
  • General procedures in relation to major product categories
  • Specific legal issues relating to different product categories
  • Collecting, organizing and analyzing information to determine what product information is needed
  • establishing the correct source of information and accessing the required information
  • Communication skills

• Promote Tourism Products and Services
  • Principles of selling
  • Fundamental communication principles
  • Special laws relating to the sale of prohibited products
  • Product knowledge as appropriate to the enterprise or industry sector
  • Content and format of product information
  • Communication skills, specifically active listening and questioning
  • Interpreting product information

While studying, you will also be asked to demonstrate what you have learned by participating in class activities that may include the following:

• Identify information requirements appropriately
• Identify sources of information and access the correct automated system efficiently
• Place order for any information that requires purchase
• Organize information in a suitable format for use
• Identify and obtain information on the different tourism products available
• Record and store information for future use in accordance with enterprise systems
• Seek feedback on experience with destinations from both colleagues and customers
• Identify specific needs of the customer regarding information and advice
• Present information and advice appropriately

These examples only cover the scope of the specialized subjects under the technical-vocational livelihood career track. For the scope of the core and contextualized subjects under the senior high school curriculum, please refer to their respective lists.